Kannada Prabha

Background

Kannada Prabha a morning daily from the house of The New Indian Express Group, is a major Kannada newspaper in Karnataka. The tag line on its masthead is The Most Powerful Kannada Newspaper. It was founded by Ramnath Goenka.

Started on November 4, 1967 with one edition in Bengaluru, today this newspaper, headquartered in Bangalore is spread across the state with 5 other publication centers viz. Mangalore, Shivamogga, Hubballi, Belagavi and Hyderabad and Goa

Reach out

‘Kannada Prabha’ has gained 2.53 lakh more readers in the third quarter of IRS 2010. Remaining at No.4, it has an AIR of 11.15 lakh as compared to 8.62 lakh in the last survey findings. The paper has grown by whooping 29.4% in the Q3 of IRS 2010.

Growth of Advertising

The growing number of readers is the reason why the prospective advertisers can show interest for advertising through this Kannada newspaper as it is ever growing & showed the most improved levels of increased readership in the Q3 in the region of Karnataka according to IRS.This fact enough is substantial to lead more prospective advertisers to use this medium for advertising

Competitors

The fight to capture the Kannada market is on with No.1 Kannada daily being ‘Vijay Karnataka’ strengthening its leadership position by adding 4.8% more readers in the current survey. It has recorded and AIR of 34.25 lakh in IRS Q3 2010 as compared to 32.68 lakh in the previous quarter.

‘Prajavani’ also has strengthened its position at No.2 by increasing its AIR to 29.10 lakh. In Q2 the paper had AIR of 25.65 lakh. By adding 3.45 lakh readers, the paper has shown phenomenal growth of 13.5% in current survey. In Q2 also Prajavani had added 3.24 lakh readers.