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Kannada Prabha a morning daily from the house of The New Indian Express Group, is a major Kannada newspaper in Karnataka. The tag line on its masthead is The Most Powerful Kannada Newspaper. It was founded by Ramnath Goenka.
Started on November 4, 1967 with one edition in Bengaluru, today this newspaper, headquartered in Bangalore is spread across the state with 5 other publication centers viz. Mangalore, Shivamogga, Hubballi, Belagavi and Hyderabad and Goa
‘Kannada Prabha’ has gained 2.53 lakh more readers in the third quarter of IRS 2010. Remaining at No.4, it has an AIR of 11.15 lakh as compared to 8.62 lakh in the last survey findings. The paper has grown by whooping 29.4% in the Q3 of IRS 2010.
Growth of Advertising
The growing number of readers is the reason why the prospective advertisers can show interest for advertising through this Kannada newspaper as it is ever growing & showed the most improved levels of increased readership in the Q3 in the region of Karnataka according to IRS.This fact enough is substantial to lead more prospective advertisers to use this medium for advertising